Blogs and Articles

The Financial Express Bangladesh

Result day celebration

Examinees beaming with joy, educational institutions holding celebrations, parents sharing sweets, and teachers proudly stating the success of their students. All of this adds up to one common image in our country: results of board examinations of the national curriculum in our country. Of all the board exams students have to sit for, Higher Secondary Certificate or HSC examination is of the highest level and most esteemed one. On February 13, the results of the HSC 2021 examination were publish

How important is HR for a company?

In the corporate world, these are some common scenarios amid many other misconceptions where the HR department suffers. This eventually questions the significance of the HR department, especially when the corporate hierarchy of most modern companies is comparatively flatter than before. Nonetheless, the actual job of the Human Resource department is to balance the company's profit with its people's or human resource's benefit. In recent years, Human Resources has come out of the shell of its traditional regulations of hiring, monitoring, and firing. Now the companies are service providers to their employees as well making them liable for making the organisational culture suitable for every employee to fit in.

Harry Potter: Return to Hogwarts - A warm hug of nostalgia

As the shot of wintery London streets zooms in, our beloved familiar faces receive what millions of people wished to receive since their childhood - a Hogwarts letter with that red seal.

Whistling Hogwarts Express, Trunks with name tags, the Same old Hogwarts castle and a grand entrance to the festive and Christmassy Great Hall bring the right ambience to make every Potterhead of the world teary.

On the occasion of the 20th anniversary of Harry Potter’s first screening, HBO Max gives the Harry

Why is English a subject of terror to students?

Since colonial times, utmost stress has been put on the learning of English, which instead of making it accessible for everyone, turned into an unachievable skill for the masses. Reasons include the traditional method of teaching English through rules and written structures rather than using interactive techniques, including a significant portion of listening and speaking practices, hesitation of applying English for trial even if it has mistakes, and confining it within the syllabus of school and college rather than widening the boundaries.

How to fix your sleep schedule

It's 1:00 am. Although this hour is generally considered midnight, the day basically started for Fuad (pseudonym). While he's trying to complete his assignment, his friends are playing a round of Valorant (computer game). These days, this is a familiar Gen Z story in our country and the world at large. Ironically, after daily online classes and other chores, the writer also wrote this article late at night. Like this, most members of Gen Z, a generation usually considered to be born between the

Integral to work-life?

The thought of checking emails, having to send updates, or making some important calls every morning indeed makes most functioning adults frustrated. At times, this thought must have popped in all our minds, "What's the point of all these?" But then again, there are incidences where one phone call saved the day for everyone in your team. So, this brings us to the question, is business communication an integral part of our work-life, or is it overrated?

We, human beings, cannot stay without comm

How to ace viva for BBA admission at IBA

Most of the reputed public universities of Bangladesh hold admission tests with a combination of MCQ and written questions. One exception to this is seen in the case of the pioneer of business schools in Bangladesh-- Institute of Business Administration (IBA), University of Dhaka. To pick the best young business minds, IBA takes a noteworthy viva test after its written aptitude test following international standards.

For years, IBA aspirants have held a significant amount of curiosity as well a

Youths from middle class families suffer

A young graduate from Dhaka University, Shafi Ahmed (pseudonym), had a plan to translate a book and buy a new smartphone with the money he would get to make work from home better for his current phone did not have a functioning camera. But it did not work under the circumstances.

“Recent financial condition of my family dropped so much so that my father was thinking about shifting to our village home,” says Shafi, a freelancer. He had to support his family to meet the daily necessities, let alo

Does dropping a semester work?

The first thought that crosses one's mind while considering dropping a semester is whether it is a good move. Even though the social point of view makes the idea of dropping a semester plainly negative, it is not that simple. If there is a valid reason, where taking a semester at university will do more harm than good, taking the step of semester drop might be the most viable solution.

Nafisa Rahman, a student of Mathematics and Natural Science at BRAC University, got an offer letter from a Can

Keeping a safe distance from 'gaslighters'

Have you ever faced a situation where someone coerces you or gradually makes you believe in something false or question a stance or action that is supposed to be right? If the answer is even nearly yes, chances are, you have been through ‘gaslighting’. Nowadays, gaslighting is a commonly used verb, both rightly and wrongly.

Gaslighting is an act of manipulation where gaslighters purposefully manipulate the victim by pushing false information into them which may make the victims disbelieve thei

I-venture Limited

Invest in Content Marketing in 2022

This year, if you want to increase your sales and brand awareness, you need to invest in content marketing.

In this era of technological boom, content is the best way to build your brand name. Why so?

Well, everyone in the world uses Google to know anything in the world. And what does Google do to cater to that? Serve content!

Yes, all the billions of search results are content. So, when you are producing quality content from your brand and people search for something related to that, your co

Increase Domain Authority in 2022

In 2022, one of the major aspects website owners are bound to look into is how to increase domain authority of their websites.

Indeed, domain authority contributes to the Google search engine ranking pages (SERPs). However, domain authority (DA) is not a direct metric to measure the ranking.

Usually, website owners hype a lot about DA and try to figure out ways to increase the DA score.

Because the higher the DA, the more authority your website has in certain measures.

Now the question remai

Top 10 Tech Blog Post Ideas for 2022

This new year, are you looking for unique tech blog post ideas to ramp up your blog content marketing game?

Undoubtedly, a remarkable online presence is what any technology or IT company needs.

Since customers of this era are more educated and aware about their purchases of goods and services, the best way to bond with them is content.

In this ever-changing roller coaster of the tech and IT industry, blog marketing goes a long way.

For this, it is imperative that any tech company, be it a st

Facebook Metaverse impact on Digital Marketing

Facebook Metaverse immediately brings a futuristic scene from a sci-fi movie in front of our eyes.

We all know, our popular social media company Facebook announced its new identity for its portfolio of companies as ‘Meta’. Soon after, it turned into the most hyped topic within a few minutes.

It did not take much time for questions to spur from here and there for this new change.

Apparently, the name Meta denotes their redefined goals to create a virtual reality base. With this base, the aim i

YouTube video ranking hacks for higher rank

Naturally, as YouTube is becoming a content hub, everyone is racing to push their video on top. That is precisely why most of you are searching for YouTube video ranking hacks.

And the reason is legitimate because, according to Statista, YouTube has 2.1 billion active users worldwide as of 2020 . Why would anyone not want to capture this market?

Nonetheless, in 2021, if you aim to rank your video on top of the searches, you have to optimize both Google and YouTube tactfully.

But do not be dem

Effective Facebook Ads Tips 2021

These 20 most effective Facebook Ads tips 2021 will rise your Ads performance above all the competitors in facebook.

Needless to say, Facebook is the unicorn marketplace for all the marketers of the world. No matter which business you are in, your customers are surely on Facebook.

In 2021, even big corporations are investing way more or entirely on social media marketing instead of traditional marketing.

Which means, mastering the Facebook marketing game is a must for anyone who wants to spee

Sales Landing Page development guide

Having a website is an important part of digital marketing and sales landing page work as lead magnets of the website. Landing pages have solely one goal; to convert website visitors into leads. On the other hand, a sales landing page convinces visitors to buy the product or service you offer.

Yes, we are talking about one webpage that invites visitors to make instant buying decisions! Landing pages are already the stars of a website, including collecting mails, offering quotations, and whatnot

15 Global Google Campaign Tools & Tips

Google Ads itself is a versatile platform for advertisers to publish different categories of ads, namely search engine ads, display ads, YouTube video ads, Android ads, and so on. Google Ads operate through the keywords bid of advertisers, and the payment is made on PPC or CPM basis. Although signing up for Google Ads is always free, one only has to pay if the ads get clicked.

Related tools to combine with Google Ads are Google Analytics, Google My Business, and a robust SEO tool. Google Analyt

Comprehensive Marketing Calendar 2021

As 2021 is on our doorstep, it calls for thorough planning ahead of time; which means we need a marketing calendar 2021 for our digital marketing activities and our traditional marketing campaigns. 2020 gave everyone a very hard time in the business with all its unpredictable situations. It is an indication of tough competition ahead as most people would want to come back strong in 2021.

This New Year will be a big race in every industry, particularly in the digital marketing portion. Planning

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Miscellaneous

7 Tips on Relocating to a New Neighbourhood

Home is one of the most critical aspects of our lives. The feeling called “homely” comes a lot from the surrounding people and environment. Imagine you have a stunning apartment, but just when you step out of the gate of your building, there’s a huge pile of trash and an overly busy road. Scary, right?

So, even if we do not blend with our neighbours as our grandparents or parents used to, a good neighbourhood shapes a colossal entirety of your home, which is why choosing an area wisely when you

Chat with Syeda Adiba Arif on being an ambitious Business Student

This interview is from the series, the Bangladeshi Perspective.

Syeda Adiba Arif is a BBA graduate from the Institute of Business Administration (IBA), University of Dhaka and currently working as a Global Graduate-Human Resources at British American Tobacco. Starting from Chittagong to being a business student, she led an exciting path in life. Let’s look into her story, written by Fabiha Maimuna.

Adiba was born in Chattogram, Bangladesh, and spent her childhood and early life there. Apart fr

Chat with Sylvana Quader Sinha: Changing Healthcare in Bangladesh

This interview is from the series, the Bangladeshi Perspective.

Sylvana Quader Sinha is the founder and CEO of Praava Health: a network of Family Health Centers where Patients come first. Here is her story, written by Fabiha Maimuna.

Born and brought up in the US, Sylvana’s childhood was mostly within Virginia with some occasional visits to her family roots, Bangladesh. She had her grandfather and all the relatives living in Bangladesh. Curious mind of little Sylvana was stirred up by the cont